Nigeria’s healthcare system faces numerous challenges, including inadequate infrastructure, limited access to quality healthcare, and high mortality rates due to preventable diseases. Despite having many skilled medical professionals, many Nigerians travel abroad for medical assistance due to the country’s inadequate healthcare system and underemployment.
Preventable diseases account for a high percentage of under-five deaths, and newborn deaths are alarmingly common. More so, the brain drain of medical professionals to other countries exacerbates the issue, leaving the country with a shortage of skilled healthcare professionals. According to estimates, Nigeria loses over $2 billion annually to medical tourism, with an average of 20,000 Nigerians travelling to India yearly for medical assistance.
In response to these challenges, Mobolaji Ajayi, a visionary leader in healthcare technology, is revolutionizing the healthcare industry in Nigeria. With a background in pharmacy, business, and public health, she is leveraging technology to create sustainable, scalable healthcare solutions.
Expanding medical boundaries via technology
Mobolaji Ajayi founded Purelife Pharmacy, a health-tech startup that provides primary healthcare services in Nigeria through technology. Her desire to build a platform where Nigerians can get quick access to healthcare prompted her to start the company. Purelife Pharmacy is a revolutionary healthcare platform that simplifies access to essential services.
The user-friendly app combines online and offline options, providing individuals with a one-stop shop for their health needs. From wellness products and vaccinations to medical consultations and medication delivery, Purelife Pharmacy has it. Since its inception in 2021, Mobolaji has led Purelife Pharmacy to remarkable growth, transforming it into a multi-million dollar business in such a short time.
In addition to Purelife Pharmacy, Mobolaji Ajayi founded Transcend Pharma, which utilizes blockchain technology to provide safe and authentic pharmaceutical products across Africa. Recently, she expanded her impact by founding Purelife Health, a testament to her commitment to revolutionising healthcare in Nigeria.
Mobolaji Ajayi has created a powerful healthcare solution through Purelife Pharmacy and Purelife Health. She is bridging the gaps in healthcare access and quality by utilising cutting-edge technologies such as telemedicine, data analytics, and digital health solutions. Purelife Pharmacy and Purelife Health have improved healthcare outcomes by enabling remote consultations, monitoring, and treatment, reducing the need for physical hospital visits. This integrated approach puts patients at the forefront, providing compassionate and effective care.
Reaching 100,000 patients in rural Nigeria
According to estimates, Purelife Pharmacy and Purelife Health have reached over 100,000 patients in rural areas, providing them with access to quality healthcare services that were previously unavailable.
Health data analytics has also provided insights for informed decision-making and policy development. By analysing health data, Mobolaji Ajayi and her team have identified trends and patterns that inform their interventions, ensuring they address the most pressing healthcare needs. This data-driven approach has enabled Purelife Pharmacy and Purelife Health to optimise their services, leading to better health outcomes and increased efficiency.
Mobolaji Ajayi’s innovative healthcare approach is transforming Nigeria’s healthcare industry. Her commitment to revolutionising healthcare in Nigeria has earned her a spot as one of the Top 20 Semi-Finalists in the Africa Business Heroes Competition, and her work continues to inspire others to embrace innovation in healthcare.
