In Nigeria, environmental challenges pose significant threats to sustainable development. However, innovators like Achenyo Idachaba-Obaro are pioneering solutions. As the founder of MitiMeth, a leading Nigerian eco-friendly accessories brand, Idachaba has revolutionised the transformation of invasive aquatic weeds into beautiful, functional products.
Born in the United States (US) to Nigerian parents, Idachaba spent her formative years between Nigeria and America, forging a successful career as a computer scientist and business analyst. Yet, she always nursed the idea of returning to Nigeria to make a sustainable impact. In 2009, she took a “leap of faith,” moving to Ibadan to set up an environmental consulting business.
Idachaba’s journey led her to discover the devastating effects of Water Hyacinth, an invasive weed clogging Nigeria’s waterways. According to Science Direct, numerous surveys and studies have shown that aquatic weeds in a water body can see a total coverage of 15% to 85%. The most prevalent, dominant, and invasive aquatic weed is Water hyacinth or P. crassipes (formerly, Eichhornia crassipes).
Many of these plant species are used for bioenergy, water treatment, and agriculture and are even considered carotene-rich food in Taiwan, Java, and Vietnam. Some Southeast Asian communities have also successfully harvested and woven the weed into marketable products.
Thus, Achenyo Idachaba saw an opportunity to replicate this in Nigeria, collaborating with local artisans to develop MitiMeth’s first products – a table tidy and wastebasket.
“I started MitiMeth out of a strong conviction to make a difference in the area of sustainable development and wanting to create impact at the grassroots by focusing on local homegrown solutions to environmental challenges,” Idachaba explains.
MitiMeth has grown significantly since its inception in 2011. The company has trained over 700 women from communities across Nigeria and Ghana, providing them with skills to create eco-friendly home décor and lifestyle products. Idachaba’s innovative approach has earned recognition, including the 2014 Cartier Women’s Initiative Award for Sub-Saharan Africa.
Her vision for MitiMeth extends beyond environmental sustainability. She aims to empower local communities economically as her team work with artisans from riverine areas, imparting lifelong skills to help them generate income.
MitiMeth’s products are locally made with global appeal, showcasing the potential for African innovation. From table tidies and wastebaskets to decorative baskets and textiles, MitiMeth’s products boast local craftsmanship with international appeal. Materials include water hyacinth and agricultural residues, harvested, dried, and woven into unique products.
MitiMeth has transformed the environmental menace of water hyacinth into a beneficial solution, positively impacting the environment, economy, and society. Environmentally, harvesting the weed reduces its harmful effects on waterways, fish populations, and riparian communities.
Socially, MitiMeth promotes sustainability and eco-awareness, demonstrating the potential for creative problem-solving to address environmental challenges. Idachaba’s TED Talk has garnered over 1.8 million views, further amplifying MitiMeth’s message.
As MitiMeth continues to grow, Idachaba acknowledges the challenges the company is facing. Logistical hurdles and market challenges require innovative solutions. Despite these challenges, MitiMeth remains committed to expanding its product lines and distribution channels. She envisions a future where her business’ eco-friendly products are synonymous with Nigerian craftsmanship and are accessible globally. The company is, thus, exploring new markets, developing online platforms, and strengthening partnerships with local and international organisations to achieve this.
MitiMeth’s significance in Nigeria’s eco-friendly movement remains unwavering—a testament to innovation, empowerment, and the potential for sustainable livelihoods. As a solopreneur, Achenyo Idachaba-Obaro continues to pave the way for environmentally conscious entrepreneurship. Her legacy inspires a new generation of leaders. With MitiMeth, Nigeria’s future of sustainable development looks brighter than ever.
