Patricia Obozuwa leads communications, sustainability, and reputation strategy for Coca-Cola Africa and Nigeria’s national image project.
Patricia Obozuwa has spent more than two decades building bridges between communication, corporate leadership, and national transformation. Today, she serves as Vice President for Public Affairs, Communications and Sustainability for The Coca-Cola Company in Africa, and Managing Director of the Nigeria Global Reputation Management Project, one of the country’s boldest efforts to redefine how the world sees Nigeria.
Born in Lagos into a large family, Obozuwa started her career as an assistant curator at an art gallery. Surrounded by artists and exhibitions, she discovered a fascination with how stories influence perception. That early experience led her to the British Council Nigeria, where she worked for nearly six years as Arts and Sponsorship Manager. It was there that she realised her strength in communication and began developing the writing, partnership, and media skills that would shape her professional path.
In 2005, she joined Procter & Gamble (P&G) as Head of External Relations for Nigeria and Corporate Communications Leader for sub-Saharan Africa. At a time when P&G had no structured PR department in West Africa, Obozuwa built the function from scratch. She pioneered the company’s communications framework, established media relations across multiple markets, and created a regional team that would later become central to P&G’s brand reputation in the region.
Her success at P&G led to a defining move in 2012, when she became Chief Communications and Public Affairs Officer for GE Africa. At GE, Obozuwa built the communications and public affairs function for sub-Saharan Africa, managing the company’s image and stakeholder relationships across more than 20 countries. She also developed GE Kujenga, a corporate social responsibility platform designed to empower Africans through skills, technology, and community support.
Under her leadership, the company launched the GE Lagos Garage in 2016 – an advanced manufacturing and innovation hub that has trained over 2,400 young Nigerians in 3D printing, product design, and entrepreneurship. She was also the founding co-hub leader of the GE Women’s Network for Sub-Saharan Africa, supporting the professional growth of women across the region.
In December 2020, Obozuwa joined The Coca-Cola Company as Vice President for Public Affairs, Communications and Sustainability in Africa. She leads a pan-African team responsible for government affairs, corporate communications, media relations, and sustainability strategy.
Her work seamlessly integrates Coca-Cola’s global sustainability commitments with local priorities, including waste management, water access, and youth empowerment. She has helped position Coca-Cola as a purpose-driven company rooted in African communities by aligning brand reputation with social impact.
Beyond corporate leadership, she plays a key role in aligning brand reputation with social impact as Managing Director of the Nigeria Global Reputation Management Project. The initiative, powered by the National Orientation Agency, uses data-driven perception intelligence to measure and improve Nigeria’s global image. It tracks international sentiment through the Anholt-Ipsos Nation Brands Index, media analysis, and economic indicators like foreign direct investment and tourism flows. The project brings together government agencies, private sector leaders, diaspora professionals, and cultural ambassadors to create a unified and authentic Nigerian narrative that cancels out outdated stereotypes.
Patricia Obozuwa also serves as a Non-Executive Director of The Water Trust, a U.S.-based nonprofit that provides water and sanitation solutions in East Africa. She contributes to advisory initiatives supporting ICT development and African female entrepreneurship.
