The appointment of Aminata Ndiaye Niang as CEO of Orange Madagascar underscores the company’s commitment to advancing digital and financial inclusion in the archipelago nation.
Senegalese telecommunications executive Aminata Ndiaye Niang has been appointed Chief Executive Officer (CEO) of Orange Madagascar, effective 1 November 2025, succeeding Frédéric Debord. Her appointment marks a new chapter for the operator as it seeks to strengthen digital and financial inclusion across Madagascar’s fast-evolving telecom market.
Before joining the Orange Group in 2004 through a talent program, Ndiaye Niang worked at Accenture in change management, where she gained valuable experience in operational transformation and organisational strategy.
Between 2013 and 2018, she held several senior roles at Sonatel Group, Orange’s affiliate in Senegal, including Director of Marketing, Digital, and Customer Experience. In 2013, she became a member of Sonatel’s executive committee, overseeing consumer marketing activities that significantly contributed to the company’s overall performance.
In 2015, she took charge of Orange Money, leading efforts to revitalise the business. Under her leadership, the company reported substantial growth in revenues and market share, establishing Orange Money as a key player in Senegal’s mobile financial services sector. This initiative is credited with enhancing financial inclusion by making digital payments more accessible to underserved communities.
In December 2018, Aminata Ndiaye Niang was appointed Vice President for Marketing, Digital, and Customer Experience for Orange Middle East and Africa (OMEA), a group that covers 18 countries and serves over 135 million customers. Her responsibilities included harmonising marketing and digital strategies across the region and promoting data-driven innovation within local markets.
During this period, she supported the launch of initiatives such as Data Squads in Jordan and Côte d’Ivoire. These teams were designed to apply local talent and analytics to develop digital solutions tailored to regional needs.
As the CEO of Orange Madagascar, Ndiaye Niang now leads an operator with around 3.7 million subscribers, operating in a competitive environment where mobile connections outnumber the total population. Her mandate includes expanding the company’s network coverage to reach 90 per cent of the Madagascan population and supporting the deployment of 500 rural telecom sites through a €30 million (approximately $34 million) license investment and related partnerships.
Her leadership is expected to focus on accelerating access to mobile money, internet connectivity, and digital services, which are all vital to Madagascar’s broader push for socio-economic development through technology.
Beyond her executive duties, Ndiaye Niang serves on the boards of Orange subsidiaries in the Democratic Republic of Congo and Sierra Leone and sits on the Supervisory Board of Jumia Technologies AG, one of Africa’s leading e-commerce platforms.
Niang’s appointment marks a new phase for Orange Madagascar and underscores the company’s strategy to promote leadership diversity and drive growth across its African operations. With a proven track record of delivering results in complex markets, she steps into her new role at a time when Madagascar’s telecommunications sector faces both rapid technological advancement and the challenge of extending access to remote communities. Her leadership will be closely monitored as Orange Madagascar navigates competition, regulatory demands, and the ongoing transformation of Africa’s digital landscape.
