Anne Ogunyomi improves postpartum care through mental health screening, recovery support, and innovative maternal health solutions.
Anne Ogunyomi has spent close to a decade working at the forefront of maternal health, focusing on the period after childbirth: the part of motherhood almost everyone overlooks.
Her work combines professional training and lived experience. It has positioned her as a leading voice in postpartum care, particularly in Nigeria, where postpartum depression and maternal mental health remain widely misunderstood and largely underserved.
In response to those gaps, Ogunyomi founded LavenderCare, building it into a platform that addresses both the physical and mental health needs of mothers during the postpartum period.
Founding LavenderCare
The idea for LavenderCare came after she experienced how little attention was given to maternal mental health in Nigeria, despite rising cases of postpartum depression and countless women reporting emotional distress with no structured support.
She saw that while pregnancy and delivery received some level of attention, the postpartum phase was treated almost like an afterthought. Many women slipped into depression, anxiety, and physical complications, yet lacked access to screening, recovery guidance, or professional help.
This “silent epidemic,” as she often describes it, pushed her to create a solution that placed postpartum care at the centre of maternal health rather than at the margins.
LavenderCare operates with a focus on early detection, continuous support, and personalised recovery. One of its strongest interventions is postpartum mental health screening, specifically designed to identify postpartum depression and related conditions quickly. The platform’s data shows that mothers who complete its mental health screening are five times more likely to receive timely care, which significantly improves emotional recovery and overall well-being.
The organisation measures its impact by tracking the number of screened mothers, the volume of counselling sessions, and user feedback.
As time went on, the founder understood that mental health alone could not solve postpartum challenges, so she expanded the company to include physical recovery support. The platform provides personalised postpartum care plans tailored to the mother’s body after childbirth, guiding her through healing, rest, and gradual strength building.
Her company also offers on-demand access to healthcare professionals, giving mothers immediate, expert responses to the concerns that overwhelm them in the first weeks of recovery. In addition, it operates a marketplace curated with products specifically meant for postpartum recovery and maternal health, reducing the confusion mothers face when searching for the right care tools.
In recognition of its impact, LavenderCare was named among the Top 7 innovators in the Healthtracka Banking on Women’s Health Innovation Awards, standing out from nearly 200 applications.
Anne Ogunyomi continues to push for a future where mothers no longer suffer in silence and where postpartum care becomes a standard part of healthcare, not an optional afterthought.
