Ejiroghene Otuada Udu delivers reliable power solutions while promoting women’s leadership in Nigeria’s energy sector.
Unstable power supply remains a persistent challenge in Nigeria for businesses and households, but Ejiroghene Otuada Udu—widely known as The Generator Girl—is attempting to change the narrative for the giant of Africa country. As the founder and Chief Executive Officer of Premium Power Solutions Limited, Udu is among a growing number of entrepreneurs working to provide dependable backup power options in a country where self-generated electricity has become a must-have.
Her journey into the energy space began in 2014 when she worked as a sales officer for a generator rental company. During this period, she gained a first-hand understanding of Nigeria’s energy industry and the daily struggles businesses face in maintaining operations amid frequent power cuts.
In 2016, she established Premium Power Solutions Limited, driven by a determination to offer reliable power solutions tailored to local needs. The company provides generator rentals, sales, and maintenance services, serving clients across corporate, residential, and event sectors.
According to the company’s website, Premium Power Solutions has supported over 4,000 events and businesses since 2017, highlighting a growing demand for alternative power sources as the national grid remains unreliable.
Building ‘The Generator Girl’ brand
The nickname The Generator Girl emerged as part of Udu’s public identity, symbolising both her expertise and her role in a sector still largely dominated by men. Through her social media presence, she shares insights into power management, entrepreneurship, and the technical aspects of generator operations, using her platform to demystify an industry that is often viewed as complex and inaccessible.
Over the years, Premium Power Solutions has integrated technology into its operations, allowing clients to track delivery, installation, and maintenance processes digitally. This customer-focused model aims to improve service transparency and efficiency.
The businesswoman’s work has earned recognition within the Nigerian business community. In 2023, she was listed among the 100 Most Outstanding CEOs to Watch by the EOM Business Network, acknowledging her growing influence in the energy space.
Beyond her professional achievements, she advocates for women’s participation in technical fields and entrepreneurship. By occupying a visible position in the energy sector, she challenges gender stereotypes and encourages more women to explore opportunities in engineering and power services.
Ejiroghene Otuada Udu envisions a Nigeria where reliable electricity supports economic productivity and social development. Her company recently launched a Technician Academy to train young professionals in power equipment maintenance—a move designed to bridge the country’s technical skills gap.
She has earned an Executive MBA at the Lagos Business School, Pan-Athlantic University and continues to refine her business and leadership skills while contributing to discussions around sustainable energy and innovation.
