Weekend Read
European fashion has long defined luxury, but Adele Dejak proves that African craftsmanship also belongs on the world stage. With her striking, sculptural jewellery handcrafted in Kenya, she challenges outdated perceptions about wearing African design.
“My brand is unique because what is available is available in many African countries. But what I love to do is reinterpret traditional African designs in a contemporary modern way.” Says Adele Dejak.
The paths that led Dejak to business
Born in Nigeria, Dejak’s love for adornment was sparked early. She grew up watching her mother and grandmother dress in magnificent fabrics and jewellery, with each piece carrying a historical story behind it.
Adele Dejak studied law, then pivoted to typography design at the London College of Communication. It wasn’t until she moved to Kenya in 2005 that everything clicked. Frustrated by the lack of jewellery that truly spoke to her bold, powerful, and unapologetic style, she decided to create her own. At first it was a personal project, but by 2008, the luxury jewelry brand, Adèle Dejak was born.
“My background in topography design has been a huge advantage because I’ve been able to use that in my work,” she says.
Sustainability + African luxury
Before sustainable fashion emerged as a global movement, Adele Dejak was already advocating for the use of recycled brass, aluminium, and reclaimed materials throughout Africa. She utilises local materials—hide, horn, and textiles—and collaborates with artisans to craft statement pieces.
“I use a lot of recycled metals. I also love working with the Ankole Cow horn, it’s one of my favourite pieces to work on.” She explains.
Her jewellery is sculpted by skilled Kenyan artisans who have honed their craft for generations. This level of expert craftsmanship produces jewellery infused with deep cultural heritage.
It didn’t take long for the world to notice. CNN described her as a designer who created “accessories that combine contemporary style with Kenya’s traditions,” and international fashion houses soon followed. The jewellery designer collaborated with Salvatore Ferragamo and was selected to create bespoke pieces for the Samsung x Mercedes-Benz Amaze Africa Fashion Week in Pretoria.
Some say the ultimate seal of approval for Dejak’s brand came when global icon Beyoncé wore her jewellery in ‘Black is King. ‘ It was a powerful statement about the significance of African luxury on the international stage.
“The key to my inspiration is, of course, my beloved Africa. I wake up sometimes, and I write down my dreams. I see something. I see a colour. I see a pattern. And it’s usually towards the end of designing a collection and I go, “Why didn’t I think of that before?” -Adele Dejak, Kenya lunxury Jewelry maker
Dejak’s boutiques in Nairobi’s high-end shopping districts attract local and international buyers, and her brand continues to receive industry recognition, including the Kenya Fashion Awards 2017 and Swahili Fashion Week 2018. Some of her collections include:
– The Love Collection, inspired by emotion and connection
– The Faith Collection, a visual representation of hope and trust.
Adele Dejak isn’t merely concerned about labels or price tags; her brand promotes African craftsmanship, culture, and confidence.
