Kemi Olawoye is working to transform the lives of mothers and parents across Africa, tackling the challenges they face during pregnancy and early parenthood. As Co-Founder and CEO of Babymigo, she addresses the gaps in healthcare and support systems for expecting mothers, particularly in areas where access to reliable, culturally relevant information and local services is limited.
In Nigeria and across the continent, many women struggle to navigate the complexities of pregnancy and childbirth, often without the resources to find answers to critical health questions. This lack of accessible support can lead to higher rates of maternal and infant mortality—a challenge that Babymigo is committed to changing.
Babymigo, Nigeria’s largest pregnancy and parenting platform, offers a vital solution by directly providing expert-verified health information, resources, and concierge services to mothers and mothers-to-be. With over 200,000 users, the platform has become a trusted source of support, enabling women to connect with medical professionals, access educational content, and find the help they need. What sets it apart is its focus on hyper-local services that cater specifically to Nigerian mothers, making it the first platform to scale maternal and childcare solutions across the continent using mobile technology.
The inspiration behind Babymigo came from Olawoye’s experiences as a physiotherapist in Nigeria, where she encountered countless women facing barriers to quality healthcare and information. Together with her co-founder, Adeloye Olanrewaju, who shared similar experiences in primary healthcare, they recognised the urgent need for a platform that could bridge the communication gap in maternal health. They harnessed technology to create a solution that reaches women regardless of their social status or geographical location.
The impact Babymigo is making is evident. By answering over 100,000 questions and supporting more than 200,000 women across sub-Saharan Africa, the platform improves access to knowledge that empowers mothers to make informed decisions about their health and their babies’ well-being. The goal is straightforward yet powerful: to reduce maternal and infant mortality by 45%. This mission has gained attention from global platforms like Yahoo, Forbes, and Time Magazine and support from tech giants like Google and Facebook.
For Olawoye, the greatest satisfaction of being an entrepreneur comes from the real stories of transformation shared by parents who have used the platform. Whether it’s a mother seeking proper care during pregnancy or a young parent gaining confidence in their new role, Babymigo offers more than just information—providing the support parents need to thrive.
Olawoye aims to expand the community’s reach within Nigeria and sub-Saharan Africa so that even more parents can benefit from the necessary tools and information. Despite the challenges of entrepreneurship, especially as a woman in business, her commitment to making a difference continues to drive her forward. For the co-founder, every success, no matter how small, brings her closer to empowering millions of parents across the continent.
Babymigo is not just a service—it is a platform where expecting mothers and parents find the guidance, support, and empowerment they need to make the best decisions for their families. By continuing to break down barriers in maternal healthcare, Olawoye and her team are helping create lasting change that will impact future generations.
