Bunmi Adeniba shapes brand relevance across Africa through strategic FMCG marketing leadership and consumer insight.
Bunmi Adeniba is a seasoned marketing professional with a career spanning over two decades in the fast-moving consumer goods sector. She currently serves as Senior Marketing Director, Front-Line Marketing for Africa at The Coca-Cola Company. This role places her at the centre of shaping the organisation’s marketing agenda across more than 50 African markets. Her journey reflects a steady progression through quality management, brand development, and category leadership within some of the world’s largest FMCG companies.
Before joining Coca-Cola, Bunmi Adeniba built her career at Cadbury Nigeria and later at Unilever, where she held several strategic roles. Her experience at Unilever included positions such as Category Manager for Skin Cleansing and Household Care, and eventually Marketing Director and Division Lead for Home Care in Nigeria. These roles provided her with broad exposure to brand building, market strategy, and product innovation in diverse consumer environments.
Her leadership at Coca-Cola Africa
At Coca-Cola Africa, Adeniba helps drive a more unified and insight-led marketing approach across the continent. Her work involves adapting global brand strategy to suit local markets, taking into account cultural differences, consumption patterns, and the rapid pace of change in Africa’s beverage sector. Her work includes overseeing campaigns, strengthening brand relevance, and guiding teams responsible for execution across the region.
Her career also extends beyond corporate work into industry leadership. Adeniba has previously served as Acting President of the Advertisers Association of Nigeria (ADVAN) and has held the position of Regional Vice-President for Africa at the World Federation of Advertisers (WFA). Through these roles, she has contributed to conversations around marketing standards, consumer engagement, and the evolving expectations placed on advertisers in Africa’s emerging markets.
Her academic background includes an MBA from Hult Business School in Boston and a certificate in Strategic Marketing Management from Harvard Business School. She is a Certified Digital Marketing Professional and a fellow or member of several marketing and professional bodies, including the National Institute of Marketing of Nigeria, the Institute of Directors, the Chartered Institute of Marketing (UK), and the Advertising Practitioners Council of Nigeria.
Outside her formal roles, she continues to support professional development initiatives, particularly those focused on mentorship and women’s leadership. She is also actively involved in nurturing talent and mentoring younger professionals within the marketing sector, demonstrating her dedication to the industry’s future.
Her career highlights the evolving nature of marketing in Africa: a landscape shaped by young consumers, rapid digital adoption, and increasingly diverse tastes. Her work at Coca-Cola places her as a global brand strategist, making her one of the few female corporate leaders helping to interpret Africa’s shifting consumer environment in multinational organisations.
