CoachKemi, is reshaping Africa’s economic landscape by teaching individuals to transform their thinking, proving that inner transformation is the foundation for personal wealth creation and sustainable national growth.
Kemi Oyesola, popularly known as CoachKemi, is one of Africa’s top thinking coaches. She is on a mission to help people transform their lives through their thinking so that they can boost their economies.
“People need to transform before they can transform their economies. For instance, you need to become a doctor before you can treat a patient,” she tells The Benchmark. “The aim of studying medicine is not simply to treat people, but to become the person who can treat people.”
Thinking correctly is a crucial need in both the African and global market space, and Kemi is addressing it. Her consulting and coaching focus on transformation from within, particularly for people in the private sector. She helps them shift their thinking so they can generate significant wealth, which in turn contributes to the growth of their national economies, without relying on government or external intervention. Kemi guides her clients on a journey into “becoming”.
“We do not just teach people how to think, we teach them how to be. Our consulting and coaching focus on transformation from the inside out. Once you become a billionaire in mindset and identity, not just in your bank balance, creating real wealth becomes second nature,” she notes. “I speak about money because my mission is to get people in the private sector, people who own their businesses and organisations, to increase the economy of their nation.”
Kemi is a grandmother of four and a mother of two adult children. She is the founder of How 2Think Global Solutions Ltd, a transformational pathway that helps people eliminate limiting beliefs and mental blocks that prevent them from becoming who they are truly meant to be. Her work goes beyond teaching people how to think; it focuses on helping them become individuals capable of creating lasting success.
“People need to transform before they can transform their economies. For instance, you need to become a doctor before you can treat a patient.”
Kemi earned her first degree in Microbiology and Parasitology from the University of Lagos, Nigeria. She also completed a Bachelor of Arts in Youth and Community Work at the University of East London. Currently, she is a PhD candidate researching how black women ascend the career ladder using the Social Cognitive Career Theory (SCCT). This research allows her to study women’s cognition in relation to their careers.
Her Earliest Influence

Someone influences every champion, and influence can take many forms; from a classroom or the street, from a mentor or a book, or from one’s home or environment. These influences enter the subconscious and eventually become guiding principles for lifelong pursuits. For Kemi, her mother was a major influence.
“I was inspired by how she kept going. My mum was strong. She did not lie, roll over, or play dead. She did not cry or complain. She was just a strong woman. She did so many things. She went beyond a nine-to-five job by learning to bake and teaching us how to bake, how to use the kitchen, cook, and clean. My three siblings and I all learned how to use a sewing machine and how to cook,” she recounts.
Kemi is very proud of her mother, who not only fulfilled her role as a parent but also became a pacesetter. She showed her what was possible and proved that she could become so much more if she were willing to push herself a little further.
“When I told her I had started my PhD, she was so excited, especially because both my parents had their PhDs. She started hers with about five other people, but along the way, they all gave up. People told her she would not make it, but she kept saying she would. It took her about eight or nine years to finally achieve it. She did not quit,” she proudly shares.
Discovering CoachKemi

When you look through history, many influential people discover their purpose during their lowest moments. Nelson Mandela, for example, found his calling in the fight for equality and justice after witnessing systemic oppression in South Africa. His years in prison did not break him; they deepened his resolve and clarified his mission.
Similarly, Oprah Winfrey, the American media icon, grew up facing poverty and trauma. She has often said her purpose became clear when she realised her gift was connecting with people’s stories. Her hardships sharpened her empathy, which ultimately became the foundation of her remarkable career.
Likewise, Kemi discovered her purpose in her forties, after four decades of life experience. “I discovered my purpose at the point when I separated from my spouse. Not that I wanted to. It was not planned. But he decided, ‘Well, I am not coming back to you,’ and that was that. I knew there was more to my life, but I could not describe it. I did not have the words for it. I just knew I wanted more out of life.” It was in that moment that CoachKemi, the embodiment of her purpose and calling, began to emerge.
Kemi Oyesola, 61, is a determined, hardworking woman. She inherited her can-do spirit from her mother and is not one to set her hand to a plough and look back. Her resilience has had a profound impact on her immediate circle.
“Growing up, we always seemed to have someone in need staying at our house because of my mum,” Sarah Eyeoyibo, CoachKemi’s daughter, tells The Benchmark. “Now, as an adult, the desire to help and serve other people is ingrained in my day-to-day life. This is something that I’m also instilling in my children (her grandchildren).”
“We do not just teach people how to think; we teach them how to be… Once you become a billionaire in mindset and identity, not just in your bank balance, creating real wealth becomes second nature.”
Since embarking on her mission to guide people through a journey of thought transformation, CoachKemi has not only reshaped mindsets but also enhanced the economic value of those who engage her services. Through her coaching and consulting, clients gain clarity, confidence, and practical strategies that empower them to achieve tangible results, proving that transformation of thought can directly translate into growth and success.
“Imagine a thrift (Okrika) reselling vendor stepping into the infotech arena, now competing with industry data giants—that’s me, Chika,” shares Chika, a happy client. “Working with Coach Kemi, the grandmother of my startup (Auracl OS), transformed my thinking and earning power by teaching me the fine art of right thinking (NOT mindset), giving me a readily deployable tool with eternal ROI.”
“The outcomes I achieve today, once almost inconceivable, are a direct result of applying her teachings, leaving me with a lifetime weapon to transform not just myself, but my community and the world at large for good,” adds Chika.
One of life’s greatest lessons is that success does not always come from doing more; sometimes it comes from doing less. In a world obsessed with shortcuts, CoachKemi says the real “life hack” is simple: slow down and give yourself time to reflect. “There is really only one life hack a person needs: be quiet. Slow down, be still, and take time to think. Just sit and reflect, over and over again. That is the principle. For example, if you want to travel first class around the world for three months, start by thinking that way,” she emphasises.
Her greatest joy comes from seeing her clients succeed, not because of anything she does directly, but because of the results they achieve through their own transformation. “Without fail, when they make it, when they get a result that has nothing to do with me, I get excited,” she says. “It is knowing they succeeded because they changed their thinking. That law works for everyone.”
Ready to take the next step? Visit this website to consult CoachKemi and elevate your thinking.