Dara Treseder is steering Autodesk’s marketing toward global growth through innovation and impact-driven strategy.
Dara Treseder, a Nigerian-born marketing executive, is currently the Chief Marketing Officer (CMO) of Autodesk, a global software company renowned for its design and engineering solutions across industries such as architecture, automotive, and media. With a career spanning several high-growth technology firms, Treseder brings extensive experience in leading international marketing and communications teams. At Autodesk, she manages a broad portfolio that includes global e-commerce, brand strategy, communications, demand generation, digital marketing, and educational outreach across nearly 50 countries.
Strategic marketing overhaul
Since joining Autodesk in 2022, the top marketing executive has implemented numerous structural and strategic changes within the marketing division. She has worked to dismantle operational barriers, integrating media, demand generation, digital commerce, and communications teams into a more unified structure. One of her notable achievements was overseeing Autodesk’s first television advertisement in over ten years.
Under her leadership, Autodesk reported year-over-year quarterly revenue growth of over 8% and a 27% increase in stock price during her first year. The user base in the education sector also expanded, growing from 55 million to 65 million students and educators worldwide. Dara Treseder also oversees Autodesk’s global e-commerce and demand generation efforts, contributing to the company’s annual revenue, which exceeds $5 billion, and its nearly $66 billion enterprise valuation.
Dara Treseder is reshaping marketing at Autodesk Broader leadership and advocacy
Beyond her corporate role, the businesswoman is active in several non-profit and advisory capacities. She serves as Chair of the Board of the Public Health Institute and sits on the board of Robinhood, a non-profit organisation focused on alleviating poverty. These roles indicate her broader interests in public health, equity, and social impact.
Her influence in the marketing and technology sectors has not gone unnoticed. In 2024, she was inducted into the Forbes CMO Hall of Fame as its first Black member and named one of the World’s Most Influential CMOs by the same publication. She has also been recognised by media outlets such as CNBC and AdWeek for her leadership and innovation in brand strategy.
As Autodesk continues to expand its global footprint, Treseder’s role in shaping the company’s brand and customer engagement strategies remains central.
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