Power outages remain a persistent challenge across much of Nigeria, with unreliable electricity disrupting businesses and hampering economic progress. While many have accepted this as an unfortunate norm, Ejiroghene Udu identified a unique opportunity to transform this challenge into a pathway for enhanced productivity.
So she rolled up her sleeves and got to work. Now the Founder and CEO of Premium Power Solutions Limited, Udu has carved a niche in providing reliable, efficient, and innovative generator solutions. Although she had a linguistics and communications studies degree from Port Harcourt University, Rivers State, she sought a different route, earning her the “The Generator Girl.”
From linguistics and communications to the power sector
In 2014, when Ejiroghene Udu discovered her passion for the power sector and started her career as a sales officer with one of Nigeria’s biggest generator rental companies. She was eager to learn about generators from the technicians and spent most of her nights at the site with them during troubleshooting or site connections. With this, she quickly developed technical skills and expertise in the field and gained popularity amongst her colleagues and clients, hence the name “The Generator Girl.”
At founding Premium Power Solutions Ltd in 2017, she wanted to combat Nigeria’s chronic energy challenges. She understood the frustration of a business owner losing clients due to unexpected outages or an event planner scrambling to salvage an evening disrupted by power failure.
Premium Power Solutions Ltd is a tech-enabled company that provides reliable temporary power solutions to businesses. They specialise in powering homes, offices, events, multi-sites, and mission-critical facilities to ensure that companies continue to succeed without losing their market share due to the epileptic power supply in Nigeria.
The company has supported over 4,000 businesses and events in just a few years, ensuring uninterrupted power supply. Udu and her team have successfully eliminated the uncertainty of unstable electricity, helping countless entrepreneurs and organisations focus on growing their businesses and serving their communities.
Multifaceted Entrepreneurial Ventures
Udu wears multiple hats with grace. However, her Lady Technician Academy is very inspiring. Here, Udu takes her advocacy for women’s empowerment further, training women in technical skills traditionally dominated by men. Through the academy, she strives to curb the gender disparity in the technical field. The academy provides hands-on training in engineering, such as generator repair, power system installations, and other technical skills.
Over the years, Ejiroghene Udu has received accolades that underscore her entrepreneurial brilliance. Her work continues to inspire a new generation of women entrepreneurs in the power industry.