Fatoumata Baldeh is redefining trust in life insurance at Enterprise Life Gambia through strategic, customer-centred leadership.
Fatoumata Baldeh, a seasoned financial services professional with over 17 years of experience, currently serves as the Managing Director of Enterprise Life Assurance Company Gambia Ltd. Since her appointment in January 2021, Khrais has overseen key operational and strategic shifts at the company, a Ghana-based Enterprise Group Plc subsidiary.
Before joining Enterprise Life, Baldeh held leadership roles in The Gambia’s banking sector, including at Guaranty Trust Bank and Ecobank Gambia. At Ecobank, she managed one of the bank’s largest branches and was later appointed Area Manager, supervising four branches. Her work in these roles earned her internal recognition, including the Managing Director’s Award for Excellence and Commitment.
Her transition into the insurance sector with Enterprise Life continued her career in financial services, which focused on customer service, team development, and strategic leadership.
Enterprise Group Plc, the parent company of Enterprise Life Assurance Gambia Ltd, is Ghana’s oldest and largest private insurer. The group, which has operated since 1924, is listed on the Ghana Stock Exchange and maintains a diversified portfolio across life and non-life insurance, pensions, investments, and real estate. It has expanded its operations beyond Ghana into Nigeria and The Gambia.
Policyholder benefits and product focus
Since stepping into the insurance industry, Fatoumata Baldeh has driven strategic shifts that prioritise the needs of Gambian families. She champions products like the Educare Plan, which supports children’s education, and the Life Time Needs Plan. This dual-purpose policy combines long-term savings with income replacement to protect families in the event of death or retirement. Under her leadership, these products have helped disburse significant benefits to policyholders, reinforcing financial security across communities.
In the first quarter of 2021, the company reported disbursements totalling over GMD 4.2 million (about $59 thousand) in benefits. This included GMD 500,000 (around $7000) paid to families under the Educare and LifeTime Needs Plan policies, which support educational and long-term financial goals. An additional GMD 3.7 million ( $52,000) was paid out to 204 policyholders whose policies matured over terms ranging from 7 to 18 years.
“This Plan is a dual-purpose life assurance policy, which allows the policyholder to plan over the long term towards retirement, pension, long-term investment goals and also acts as an income replacement plan to support the policyholder’s family in the unlikely event of death.”~ Fatoumata Baldeh said.
Community engagement
Fatoumata Baldeh has also been involved in civil society outside her corporate responsibilities. She previously served as president of GAMCOTRAP, a youth advocacy organisation focused on female reproductive health and children’s rights. Her background in advocacy has informed the company’s approach to corporate social responsibility and engagement with local communities.
