Ginette Blackbeard is redefining the beauty industry by transforming everyday waste into purpose-driven skincare products. Raised with a deep respect for the planet and an aversion to waste, she carried this mindset through her engineering career and years in manufacturing—where sustainability became more than a value; it became her mission.
When her sensitive skin began to rebel and react to “natural” products filled with hidden toxins, her love for the environment collided with this personal necessity.
She started investigating the ingredients behind the labels and the systems behind the beauty industry. She discovered that the industry operated a linear model built on constant consumption, endless extraction, and indifference to the planet. She wondered if beauty had to come at such a cost that it hurt the environment, and decided to change that.
This resolve led her to found a skincare brand that strives to protect the environment while nourishing the skin.
ENOUGH. is born
Some founders name their businesses after trends or technobabble, but Ginette Blackbeard chose a word that punches users in the chest. The brand ENOUGH means enough of waste, enough of harmful ingredients, and enough of pretending that luxury and sustainability can not coexist in beauty.
Her mission is to create South Africa’s first upcycled beauty brand using what the world calls “waste” as her raw material. The brand uses coffee grounds rescued from morning espresso, fruit pulp left behind after juicing, and byproducts most people would never glance at twice.
In Blackbeard’s hands, waste is transformed into something entirely new and meaningful. Each ingredient is thoughtfully reclaimed, rigorously tested for safety, and meticulously formulated. Together with her team, the entrepreneur embraces a slow, intentional production process—one that honours both the skin it nourishes and the soil it comes from.
The company also uses sustainable packaging, including laser-cut upcycled cardboard and Hempcelium® – a home-compostable packaging material unique in South Africa.
ENOUGH. is a challenge to an entire industry, as the beauty world is still obsessed with “new” formulas, extractions, and resources, often at great environmental cost. The businesswoman’s model is the opposite. It is circular, conscious, and committed to keeping valuable natural resources in play.
Ginette Blackbeard is also educating consumers to help them see that skin care can be luxurious, practical, and ethical. She also co-founded Emrin, a company that manufactures biodegradable 3D printing filament.
