Corporate communication is the backbone of any successful organisation, shaping its public image and ensuring clear, effective internal and external messaging. In today’s fast-paced business environment, the role of corporate communications extends beyond traditional PR to encompass strategic brand management, digital engagement, and crisis communication. This article delves into the critical Ginikanwa Frank-Durugbor plays as head of communications at Lafarge Africa Plc and how she explores effective strategies to drive organisational success and enhance stakeholder relationships.
Ginikanwa Frank-Durugbor is the Head of Corporate Communications at Lafarge Africa Plc. She is a formidable force in corporate communications and currently leads the company’s communication team. Lafarge Africa, a vital member of the Holcim group, is globally renowned for its innovative and sustainable building solutions. Ginikanwa’s role within this esteemed organisation highlights her exceptional prowess in the field, as she orchestrates communication strategies that consistently yield significant results.
Her academic journey is marked by prestigious credentials, beginning with a B.A. in Foreign Languages and Literatures from the University of Nigeria, Nsukka. This foundation was further solidified with an M.Sc in Media and Communications from Pan Atlantic University in Lagos, Nigeria. These qualifications have provided her with a robust platform to navigate and excel in the complex landscape of corporate communications.
With 18 years of industry experience, Ginikanwa brings knowledge and expertise to her role at Lafarge Africa. Her proficiency spans corporate communications, strategic internal and digital communications, brand management, content development, media management, and public relations. She is particularly adept at change communications, successfully managing projects involving cross-functional and global teams.
“The impact of our work as communications professionals can be seen in the positive or negative outcomes that shape a brand or individual’s success. The absence of a strong Communications and PR strategy can even have a more noticeable effect than its presence,” Ginikanwa noted in a LinkedIn post commemorating PR Week 2024.
At Lafarge Africa, Ginikanwa’s responsibilities are multifaceted. She is the driving force behind the company’s communication strategies, ensuring they align with Lafarge Africa’s vision and objectives. Her job involves crafting compelling narratives that resonate with diverse stakeholders, enhancing the company’s brand image, and effectively managing media relations. Her strategic oversight in internal communications ensures that the company’s message is consistently and coherently delivered across all levels of the organisation.
Her expertise in digital communications is striking, as she leverages modern platforms to enhance the company’s outreach and engagement.
Ginikanwa’s ability to develop and implement robust communication plans has fortified Lafarge Africa’s position in the market, promoting its commitment to sustainability and innovation. Her role at Lafarge Africa Plc is a testament to her exceptional skills and dedication. Her strategic vision, effective communication strategies, and exceptional skills have strengthened the company’s brand and contributed significantly to its success in the competitive building solutions industry.
