Neamat Eltazi is using artificial intelligence to tackle inefficiency, waste, and outdated practices in poultry farming—an industry that feeds billions yet often operates with little data.
In many parts of the world, producers still rely on manual processes, struggling with unreliable connectivity and limited access to affordable monitoring tools. For Neamat Eltazi, a technology and academic professional with nearly two decades of experience in product development, the gap was too wide to ignore. With a Ph.D. in data management and analytics from the University of Michigan and Cairo University, she saw an opportunity to modernise a vital but under-digitised sector.
Her answer was PoultrySync, launched in 2016 under its original name, AbuErdan. As co-founder and chief operating officer, the innovator designed the platform as a digital backbone for the poultry value chain. Combining AI, machine learning, blockchain, and IoT-enabled monitoring, the cloud-based system automates data collection, generates real-time dashboards, and delivers predictive insights to farm managers. It flags anomalies early, supports ERP and accounting integration, and protects sensitive information with multi-level permissions.
Crucially, PoultrySync was engineered for adoption in rural areas with patchy connectivity. It can be deployed in a single day, requires minimal technical training, and ensures continuity through daily off-site backups.
The results have been tangible. Farms using the platform report an average 10% increase in profits, a 13% reduction in waste, and an 80% cut in staff time previously devoted to manual reporting. By streamlining operations and providing predictive visibility, it allows producers to redirect resources toward long-term planning and growth.
From its headquarters in Dubai, PoultrySync now operates across the UAE, Saudi Arabia, and Egypt. Its most prominent client, Arabian Farms—one of the Middle East’s largest poultry producers—relies on the platform to manage over 8.7 million birds annually, produce 270 million eggs, process 400,000 orders, and handle more than 3,000 tons of feed capacity. Its scalability and ability to deliver consistent results have made it a trusted partner for leading agribusinesses across the region.
Eltazi’s path to PoultrySync blends academia, software development, and applied research. She earned bachelor’s and master’s degrees in information systems, worked as a developer, and contributed to projects in cultural heritage preservation and large-scale data management. As an associate professor at Cairo University, she brought data analytics research into practical solutions—a foundation she later extended to agriculture.
Her leadership has not gone unnoticed. Recognised as one of the Top 10 Impactful Women in Technology, Neamat Eltazi contributes to global conversations on sustainability, climate leadership, and food security. She argues that agricultural technology isn’t just about productivity—it’s about resilience in the face of climate change and rising global demand.
With poultry farming expected to remain one of the fastest-growing food sectors, Eltazi is positioning PoultrySync as a tool for global transformation. “Food security starts with data,” she says. By digitising the poultry value chain, she aims to reduce losses, secure supply chains, and build a more sustainable industry that can feed a growing world.
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