Ijeoma Balogun founded Redrick Public Relations (PR), a communications agency based in Lagos that has significantly impacted Africa’s PR industry. With a background in journalism, the founder transitioned into public relations, recognising a gap for culturally relevant and narrative-driven campaigns within the industry. Her work has influenced how brands communicate across the continent.
From Journalism to Public Relations
Balogun’s career began in the media industry, earning recognition as an award-winning journalist and former online editor. Her work in media provided her with a comprehensive understanding of how narratives influence public opinion and brand perception.
However, as she advanced in her career, Balogun noticed a lack of PR strategies deeply rooted in cultural relevance. This realisation led her to establish Redrick Public Relations in 2012, aiming to offer communications strategies that resonate with local audiences and create a lasting impact for African brands.
Building Redrick PR
Since its inception, Redrick PR has focused on creating tailored communication strategies that align with its clients’ needs. These strategies span consumer goods, technology, fashion, financial services, hospitality, and development industries. The agency’s deep understanding of the African market sets it apart, enabling it to execute campaigns that resonate with local communities while maintaining a global perspective.
Over time, Redrick PR has expanded its operations beyond Nigeria, executing successful cross-border campaigns in Ghana, South Africa, the United Arab Emirates, and the United Kingdom. This expansion has allowed the agency to extend its reach and broaden its influence in key international markets.
It offers comprehensive services, including media strategy, reputation management, influencer marketing, event amplification, and integrated digital communications. Through its work with multinational corporations and high-growth startups, the company has built an impressive portfolio of clients, including well-known brands such as Philips, Jameson, Diageo, Martell, Lipton, Tecno, Pernod Ricard, and Prime Video.
One notable project was the #SheaOnTheBeach campaign for SheaMoisture, which effectively highlighted the brand’s commitment to celebrating textured hair. The campaign garnered significant media coverage and received an Honourable Mention at PR Daily’s Content Marketing Awards and a Certificate of Excellence at the SABRE Awards Africa.
“The key focus for us is to deliver authentic campaigns that truly engage and create value, excited to be recognised for the work we do, and we look forward to creating more outstanding content for our clients,” Ijeoma Balogun told Bellanaija.
Over the years, Redrick PR has grown considerably, driven by long-term client retainers, multi-country campaign management, and digital PR solutions. According to the agency’s reported data, it earned a media value of $200 million, secured over 100,000 press mentions, and generated over 2 billion impressions.
Ijeoma Balogun’s vision of building a world-class communications firm deeply rooted in African excellence is a reality she experiences every day. She continues to shape the narrative surrounding African brands by amplifying their voices and ensuring that those voices are strategic, resonant, and impactful.
