Lindiwe Masuku is revolutionising fleet management in Botswana by providing intelligent, tech-driven solutions that help businesses cut costs, boost efficiency, and make smarter decisions through proper vehicle insights.
Her moment of change came while gazing at another spreadsheet in her secure, well-paying corporate job. With sixteen years of experience in finance and administration, something inside her felt restless. At 35, accomplished yet unfulfilled, she had more to give and build, but she didn’t desire another promotion.
All Masuku wanted was a purpose. So in 2019, just a few months before the pandemic, she walked away from her job and launched her business, Frotcom Botswana.
A new vision for an old problem
Those who run a business that relies on transportation for logistics, deliveries, or fleet services know that chaos is expensive. Fleet mismanagement is one of the biggest hidden problems in the transportation system, especially in growing economies like Botswana.
Delayed trucks, lost fuel, high vehicle maintenance costs, drivers off-route and vehicles breaking down can be frustrating for small, medium and large businesses.
At the time, Botswana’s growing businesses were bleeding time and money in silence because of this. There were several gaps in the system, yet no one seemed to be solving them intelligently. Masuku knew she could fix it, and Frotcom Botswana was her answer to the country’s fleet management challenges.
Building in crisis
Masuku started lean, without a fancy office, a large staff, or a backup plan. In the early days, she was the operations officer, finance head, HR manager, marketing lead, compliance expert and coffee maker.
But soon, Frotcom Botswana grew from a two-vehicle courier service to large operations like De Beers Exploration Botswana, powered by a global telematics system and localised to meet Botswana’s specific needs.
They give companies 24/7 visibility into where their vehicles are and how they are driven. They also tell if fuel is being wasted or saved and whether drivers are speeding, idling, or staying on track. Everything is accessible from a phone or laptop without installing software.
Clients can choose what they need, such as driver behaviour analysis, GPS tracking, fuel monitoring, or maintenance scheduling, and integrate it seamlessly into their existing systems.
Since 2019, Frotcom Botswana has grown steadily. It has created jobs and helped companies slash operational costs, improve safety, and comply with regulatory standards. Businesses that used to rely on guesswork now operate with precision. Fleet managers can also make better decisions based on data, not gut instinct.
Every year, Lindiwe Masuku goes further to organise the Frotcom Botswana convention, to gather minds across the transport and logistics space. She is already considering expanding services, exploring new technologies, and pushing for smarter, more sustainable transportation solutions in Southern Africa.
