Mary Mwangi is transforming Kenya’s public transport sector by leveraging technology to simplify payments, reduce financial losses, and enhance safety. Through her company, Data Integrated Limited, she has developed digital tools that enable transport operators to manage costs more effectively, thereby supporting the growth of small transport businesses.
Kenya’s public transport system—particularly the matatu industry (privately owned minibus taxis)—has long grappled with inefficiencies, revenue leakages, and a lack of financial transparency. The system remains largely cash-based, leading to significant losses. Without proper tracking mechanisms, money often disappears between conductors, drivers, and owners, resulting in revenue losses of up to 40% for matatu operators.
Reports indicate that passengers relying on M-Pesa (a mobile money transfer service) for fare payments frequently face long queues and delays, as transactions involve multiple steps and manual verification.
Additionally, small and medium-sized transport enterprises struggle to manage digital payments efficiently, often lacking the necessary tools to track revenue. Many drivers and conductors work without structured contracts or stable incomes, making it challenging to plan their finances or access credit facilities.
As CEO and Co-Founder of Data Integrated Limited, Mary Mwangi is addressing these challenges by introducing fintech and digital infrastructure to create smart transport solutions that are revolutionising Kenyan commutes.
Mwangi moves from banking to Fintech
Mwangi’s career did not begin in technology. With degrees in Business Management and Accounting from universities in the United States, she built a successful banking and internal auditing career. However, upon returning to Kenya in 2010, she was confronted with the chaotic nature of public transport payments.
Long queues for M-Pesa transactions, widespread cash mismanagement, and a complete lack of financial accountability made public transportation inefficient and frustrating. As an entrepreneur and auditor with expertise in financial controls, she recognised an opportunity to provide a structured solution. In 2012, she founded Data Integrated Limited to bring transparency, accountability, and efficiency to Kenya’s transport sector.
Over decade of innovation in public transport
Over the past ten years, Data Integrated Limited has introduced groundbreaking solutions modernising public transport while empowering small businesses. These include:
Its MobiTill Payment Solution is a mobile payment platform designed to reduce cash handling and enhance revenue tracking. Its Cashless PSV Proposition, currently being piloted in Nairobi, allows passengers to pay fares using mobile money. The platform’s Road Safety Management System also offers advanced vehicle tracking and monitoring technology for improved road safety. Custom POS Systems help bus stage managers monitor payments, optimize routes, and prevent revenue loss.
These innovations have enhanced efficiency, reduced financial losses, and improved service delivery for public transport operators. Commuters have also benefited from faster, safer, and more convenient travel experiences.
“We have been able to partner with banks such as UBA, Ecobank, and Equity Bank, as well as telecom companies like MTN,” Mwangi told The African Business Community.
Under her leadership, Data Integrated Limited has expanded into Rwanda. Her work has increased matatu operators’ revenue by up to 40%, formalised employment for transport workers, and provided SMEs with greater access to digital financial tools.
