Juliet Anammah is the first female Board Chair of Nigerian Breweries Plc and the CEO of CG&R Strategy LLC, a US-based business consulting firm specialising in growth strategies, operational improvement, and tailored advisory services. Her career spans over 30 years and includes work in some of the most demanding business sectors, such as pharmaceuticals, consulting, consumer goods, e-commerce, and sustainability. Her track record is built on real impact, measurable results, and a reputation for strong, strategic leadership.
Anammah’s journey to Nigerian Breweries
In January 2025, Juliet Anammah became the first female Board Chair of Nigerian Breweries Plc – the largest brewing company in Nigeria. That move didn’t come accidentally as Anammah had already been on the company’s board since 2022 and chaired the Governance and Ethics Committee. Her appointment was based on her proven ability to lead, drive growth, and build strong governance systems.
Before this, she was primarily known for her role at Jumia Nigeria, serving as CEO from 2015 to 2020. During those five years, she guided the company through a significant transformation from a basic online retail site into a fully integrated digital ecosystem that included a marketplace, logistics network, and payment platform. She also played a key role in positioning Jumia for its IPO on the New York Stock Exchange in 2019, making it the first African tech startup publicly listed in the U.S.
After becoming CEO, Anammah became Chief Group Sustainability Officer and Chair of Jumia Nigeria. She spearheaded the company’s first Environmental, Social, and Governance (ESG) report (the first of its kind in African e-commerce). She helped launch partnerships with organisations like UNICEF, IFC, and UNDP to expand Jumia’s social impact.
Anammah, the multidimensional businesswoman
Juliet Anammah didn’t begin her career in tech. Her first job was in the pharmaceutical sector, where she worked in sales and product management at Sanofi Aventis. In 1999, she transitioned into consulting by joining Accenture, becoming Partner and Managing Director. She led the Consumer Goods and Retail Practice for West Africa, advising multinational companies and overseeing growth across seven countries.
Her educational background is just as diverse. She is a qualified pharmacist with a Bachelor’s degree in Pharmacy, holds an MBA in Finance, and is an alumna of the Wharton Advanced Management Program.
Outside the corporate world, Anammah contributes to public policy and financial inclusion. She is a board member at CGAP, a global initiative housed at the World Bank that focuses on advancing financial inclusion in developing countries. Since 2018, she has also been a member of Nigeria’s Industrial Council, helping shape national industrial policy.
She also sits on the board of Flour Mills of Nigeria Plc, providing strategic direction and oversight, using her decades of experience in consumer goods and business transformation.
Anammah’s work has earned her several recognitions, including the Edward Namboya Financial Management Award and recognition from the World Retail Awards for her leadership at Jumia. But more than the awards, what stands out is the consistency of her impact as she strengthens companies from the inside out.
