In West Africa’s beauty industry, unrealistic standards rooted in Western countries are prevalent, placing undue pressure on women to fit narrow definitions of beauty. Ogechukwu Alexis-Obah, a young Nigerian entrepreneur, experienced the adverse effects of these pressures. Frustrated by the limited skincare options catering to African women’s needs, she created her solution. In 2014, with only 1,000 naira, she launched BodyLikeMilk skincare, determined to revolutionise beauty standards.
The influence of societal pressures and media representation drives many women in West Africa to pursue lighter skin tones, often through unsafe skin-bleaching products. In Nigeria, studies reveal that approximately 77% of women resort to skin-lightening products, highlighting deeply ingrained beauty standards. This alarming trend has severe implications for health and self-esteem.
Alexis-Obah’s Solution
Confronting these issues head-on, Ogechukwu Alexis-Obah tackled the beauty industry with her beauty brand, offering safe, effective skincare products that appreciate the unique characteristics of African women. By promoting self-love and confidence, BodyLikeMilk gives women the tools to break free from societal pressure. Moreover, its impact stretches beyond skin care.
Since its inception, BodyLikeMilk has created over 130 jobs monthly, supporting families and contributing to the local economy. The founder’s work has reached over one million people across West Africa, fostering a culture of self-acceptance. Additionally, BodyLikeMilk has established itself as more than a business; it is a movement that redefines African beauty standards.
Alexis-Obah’s achievements have earned her notable recognition, including a spot on Forbes Africa’s 30 Under 30 list, winner of The Next Titan (Nigeria’s foremost entrepreneurial reality TV show) Season 5 and the Nigerian Entrepreneurs Award for Most Enterprising Personality. Building on this momentum, she launched Beautypreneur Africa, providing resources, mentorship, and funding to aspiring entrepreneurs.
Through Beautypreneur Africa, Obah bridges the gap between ambition and opportunity, equipping young women to thrive in the beauty industry and beyond. By supporting women, she fosters a culture of entrepreneurship where African women break stereotypes, achieve success, and redefine what’s possible.
The skincare products, now available in other African countries like Ghana, Togo, Ivory Coast, South Africa, etc., boost women’s confidence while providing a safe alternative to harmful beauty practices. Obah’s influence transcends her brand as industry leaders seek her expertise. Her dedication to creating safe, effective skincare has made BodyLikeMilk a respected name in the industry.
Obah remains committed to building a brighter future for African women. She envisions a continent where African beauty is celebrated in all forms and young women have the resources and encouragement they need to succeed.
Through her skincare brand, Ogechukwu Alexis-Obah empowers women to accept and love themselves just as they are. As the brand grows, her vision inspires women across Africa to embrace their natural beauty and reach their full potential.
