Rita Maria Zniber had no experience in agriculture before marrying Brahim Zniber in 1979, the founder of Diana Holding. After their marriage, she fully immersed herself in the business, learning every aspect of the industry. By the time she became CEO in 2014, following her husband’s passing, she had already played a crucial role in shaping the company’s long-term success. Since taking on the CEO role, Diana Holding has experienced significant growth, generating approximately $350 million in annual revenue and consistently expanding across all its business divisions.
Diana Holding is one of Morocco’s largest agro-industrial and food processing companies, operating across various sectors. The company is heavily involved in agriculture and crop cultivation, producing various fruits, cereals, and vegetables catering to local consumption and exports. It manages approximately 8,300 hectares of land and has modernised its irrigation techniques and farming practices to enhance the efficiency and sustainability of its agricultural operations.
As a leading wine producer in Morocco, the Rita Maria Zniber-led company owns extensive vineyards and operates state-of-the-art wineries. It has successfully positioned Moroccan wines in international markets, particularly France, the UK, and the US.
Olive oil is a crucial pillar of Diana Holding’s business. It is widely recognised as an economic asset in Morocco, deeply rooted in its culture and cuisine. With the increasing global demand for high-quality, organic olive oil, Rita Maria Zniber has strategically positioned the company by cultivating 1,000 hectares of olive groves and establishing a storage capacity of 3,500 tons. Additionally, she has expanded export operations, ensuring that Moroccan olive oil gains a stronger foothold in competitive European and North American markets.
Diana Holdings’s poultry farming and food processing division contributes significantly to Morocco’s food industry. The company maintains a steady supply of high-quality poultry products while adhering to strict food safety and health regulations.
Diana Holding has established a strong distribution network that ensures its agricultural products reach consumers locally and internationally. Through strategic partnerships with retailers, exporters, and food suppliers, the company has increased the presence of Moroccan products in global markets. Over the years, Diana Holding has operated 30 subsidiaries across eight business units, creating 7,000 direct jobs.
In 2023, Rita Maria Zniber was recognised as the Best African CEO by the Africa Investments Forum & Awards, highlighting her significant contributions to Morocco’s agro-industrial sector. She remains dedicated to enhancing Diana Holding’s influence in the Moroccan and international markets.
