Sandrah Tubobereni blends Nigerian heritage with modern design while fostering female entrepreneurship.
Sandrah Tubobereni, a Nigerian leading fashion designer and entrepreneur, has built a career that bridges traditional heritage with modern design. Born and raised in Port Harcourt, she developed an early interest in clothing and style, despite having no formal training in fashion. Her path into the industry was self-directed, with a focus on learning techniques that allowed her to combine cultural influences with contemporary aesthetics.
Tubobereni holds a BSc in Economics from Madonna University and a First Class MBA in Global Financial Services from Coventry University, UK. Her academic background, combined with experience in finance and business development, provided a foundation for establishing her fashion brand.
Furthermore, Tubobereni’s deep respect for Nigerian heritage is woven into every stitch of her designs. She masterfully incorporates traditional motifs, textiles, and silhouettes, reimagining them for the contemporary woman. This fusion of cultural reverence and modern aesthetics gives TUBỌ its unique appeal, distinguishing it in the competitive fashion landscape. Her ability to translate the essence of Nigerian culture into wearable art has solidified her reputation as a visionary designer committed to celebrating her roots while pushing the boundaries of global fashion.
While TUBỌ’s primary market is Nigeria, the label has gained recognition beyond the country through fashion shows, celebrity clients, and media features. Sandrah Tubobereni has been nominated for several fashion awards and has taken part in industry events such as Africa Fashion Week Nigeria and Lagos Fashion Week.
Her approach to design consistently highlights Nigerian heritage, often drawing on local fabrics and artisanal techniques. She has stated that patterns, textures, and colours derived from her cultural background are central to her creative process.
Tubobereni fuses her brand with social impact
In 2014, she launched TUBỌ as a bespoke atelier in Lagos. The label’s collections — including TUBỌ Woman (evening wear), TUBỌ Bride (bridal wear), and TUBỌ RTW (ready-to-wear) — are celebrated for their craftsmanship, structured designs, and incorporation of African motifs. The brand has attracted clients in Nigeria and internationally, with designs worn by prominent figures in entertainment and business.
Beyond her design work, TUBỌ also runs initiatives supporting women in business. In 2022, Tubobereni introduced Impact Day with TUBỌ, a free mentorship and training programme for female entrepreneurs. The second edition, held in April 2024, received over 1,000 applications, with 400 participants selected for workshops on intellectual property, business structures, creativity, and professional development.
As TUBỌ continues to grow, the businesswoman remains focused on both aesthetic excellence and nurturing skills development within the Nigerian fashion industry.
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