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Build for the global market; Iterate for local consumers: Jessica Uche on adapting global business models to suit new markets.

by Media Partner July 4, 2025

by Media Partner July 4, 2025

Written by Jessica Uche, Global Revenue Leader. Building a global business and scaling into new markets has become the blueprint in today’s interconnected world. However, this combination of …

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As each day unfolds, the African market sees the emergence of new enterprises led by women. Our mission is to amplify women’s impact on Africa’s economy through comprehensive and insightful coverage of their economic interactions within the African market.

The Benchmark is a subsidiary of Staeliora Media Ltd, a dynamic news publishing company based in Lagos.

Build for the global market; Iterate for local consumers: Jessica Uche on adapting global business models to suit new markets.

July 4, 2025

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Featured

Build for the global market; Iterate for local consumers: Jessica Uche on adapting global business models to suit new markets.

July 4, 2025

AFCC 2025: Why should you miss the Africa Female CEO Conference?

July 4, 2025

Clare Akamanzi’s plan to empower Africa through sport

July 4, 2025

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